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Having a logo helps to brand everything of a company’s output, from marketing collateral to internal memos. The right printing equipment may boost brand recognition and facilitate the attainment of daily business goals, such as permanently imprinting your mark on products and incorporating that logo into shipping boxes used to transport completed items and selecting a logo printer.
Options For Logo Printing
For successful logo printing on all your chosen mediums, it is important to choose a device that is well-suited to the task.
Commercial Press
Including a company logo on stationery and other staples helps promote brand recognition and facilitates easier communication with suppliers and clients. The backbone of every company’s printed communication is letterhead, business cards, and envelopes. To make these items on demand, you may utilize desktop gear and materials like perforated card stock, standard paper, and envelopes. However, sending production-ready files to a commercial press will give you a more polished look. DIY vs. press-printed versions may seem similar at first glance, but they convey different messages about how seriously you take the company’s infancy.
Ink-Jet Printer
You can get high-quality prints of your logo’s text and images using a laser printer, which is ideal if you plan to print at least part of your communications materials in-house. Both monochrome and color laser printers produce crisp black text and graphics for black-and-white images. Still, a more robust black-and-white printer with improved resolution, more robust construction, and more sophisticated networking capabilities may be purchased for the same price. When compared to inkjet or solid-ink printers, laser printers are preferable for logo-endorsed mail due to their laser output’s resistance to friction and near imperviousness to light and moisture. It is possible to match the colors of press-printed objects with certain laser printers since they can copy the inks used in commercial printing.
Printer With Heat
Labels for boxes containing goods sent to retailers, wholesalers, or distributors may be printed using a computer-controlled thermal printer to include your company’s logo and the recipient’s address, bar code, and other transportation facts. Your company’s brand may be placed on various surfaces with labels, including the housings of electrical components and the containers holding their individual pieces. You may print on specific label sheets with either direct thermal or thermal transfer technology, and you can utilize a variety of ribbons designed to withstand tough handling and harsh environments.
Various Other Options
The items you print on and the conditions under which they are used will determine how best to apply your logo to an unlimited variety of output mediums. To transmit information from a printing plate to three-dimensional objects and produce goods, pad printers employ a compressible silicone hemisphere. It may imprint your company’s brand on everything from promotional products and finished clothes to athletic goods and electronic control surfaces. Photos and posters printed on inkjet or large-format printers are a great way to promote your brand. By melting colored soy wax into a solid ink device, you can add your company’s logo to documents such as handouts and charts without worrying about smudging the text.
